Atlantic Beach is a colorful, historic and growing town in Horry County, South Carolina. The community is filled with historic beach side cottages, well preserved mid to late nineteenth century buildings and beautiful custom designed vacation getaways. These structures provide the foundation for the forward-thinking plans being developed to preserve the Town of Atlantic Beach which has been historically important in African American culture along the South Carolina coast since the 1930s. The Town of Atlantic Beach Master Plan is designed to promote the continued growth and revitalization of the Town and provide guidance on the implementation of our Town Vision. The primary objective is to provide for growth and development in a manner that respects and balances the goals of the Town and its unique historical and physical characteristics. To position the Town to benefit from the added social and economic value of redevelopment, this Plan provides guidance on public and private physical improvements targeted at the re-invention of a unique sense of place, as it is this uniqueness that will distinguish the Town within the regional and national context and provide both the impetus for redevelopment efforts.