Visit Atlantic Beach

Welcome to the Town of Atlantic Beach!

In the early 1930s, Atlantic Beach was formed as a vacation getaway for black families nicknamed “the Black Pearl”, it became a popular vacation destination as black-owned businesses thrived in this small community. Many residents are descendants of the Gullah Geechee people, former slaves from the West Coast of Africa who lived and worked in the coastal areas from around Jacksonville, Florida, to Wilmington, N.C. Today, residents of Atlantic Beach are working to preserve their rich heritage and traditions.

"The Black Pearl"
with a rich and valuable history that shall never be forgotten, Atlantic Beach is truly "THE BLACK PEARL". The properties are black owned and operated, including hotels, gifts shops, restaurants, nighclubs, golf shops, and pawn shops.

Atlantic Beach is nestled along the Grand Strand between North Myrtle Beach and Myrtle Beach Atlantic Beach is the first — and only, all black-owned beach community in the state. We are proud to boast that all the buildings and property are still black owned, and include hotels, shops, nightclubs and more. (Much of the land is filled with residential housing.)

Have we mentioned the beach? The Atlantic Beach beach is almost entirely undeveloped with wide open sand between the street and the ocean. Come and visit this amazing, historical beach.